Funnel & Churn Audit
Assess your current user acquisition funnel, evaluate SaaS metrics (CAC, LTV, MRR), and identify friction points in your onboarding to reduce churn.
Oxodonia’s SaaS Growth Marketing services combine data-driven user acquisition, onboarding optimization, and product-led growth (PLG) strategies to reduce churn and scale your MRR. We focus entirely on customer lifetime value (LTV) and sustainable growth loops.
Assess your current user acquisition funnel, evaluate SaaS metrics (CAC, LTV, MRR), and identify friction points in your onboarding to reduce churn.
Define clear acquisition loops, set realistic CAC targets, and create a multi-channel growth plan tailored purely for SaaS adoption paths.
Produce actionable product tutorials, drip email sequences, and targeted ads that drive signups towards their "Aha!" moment faster.
Continuously refine engagement campaigns through cohort analysis and A/B testing, encouraging upsells, cross-sells, and long-term retention.
Our growth process is built strictly for SaaS recurring revenue models. From accurate event tracking setups and product-qualified lead (PQL) scoring, every stage ensures campaigns remain agile, scalable, and aligned with driving MRR and reducing churn.
Our digital marketing workflow is designed to deliver immediate signups while constructing sustainable, long-term product-led growth. Here’s how we operate:
Review current acquisition costs, analyse competitor positioning, and define your ideal customer profile (ICP).
Develop a targeted media strategy, map out the freemium or trial user journey, and establish strict event tracking via Mixpanel/Segment.
Launch high-intent paid campaigns (LinkedIn, Google), while optimizing in-app messaging and drip sequences to convert trials into paid users.
Deliver cohort performance reports, analyse lifetime value, and launch campaigns specifically aimed at expansion revenue and reducing churn.
